CRM & Sales Tracking
IBM is ditching Siebel CRM in favour of SugarCRM. Cloud based CRM was made popular by Salesforce while Zoho wants a share of the pie too.
All to often CRM offers or is used as sales force automation tool, which it is not (only). But what makes a good CRM? It needs to provide access to anything that relates to a customer. Doh - that's what the name claims.
In larger organisations CRM typically is understood very narrowly as sales tracking tool, the broader definition as outlined above gets covered by a combination of Portal on the front (a.k.a glass level) and master data management ( MDM). Smaller organisations don't have that luxury. There an integrated system makes most sense.
Now guess on what platform those have been built. A little selection (in no specific order and not complete):
All to often CRM offers or is used as sales force automation tool, which it is not (only). But what makes a good CRM? It needs to provide access to anything that relates to a customer. Doh - that's what the name claims.
In larger organisations CRM typically is understood very narrowly as sales tracking tool, the broader definition as outlined above gets covered by a combination of Portal on the front (a.k.a glass level) and master data management ( MDM). Smaller organisations don't have that luxury. There an integrated system makes most sense.
Now guess on what platform those have been built. A little selection (in no specific order and not complete):
- Haus Weilgut (They sold me my first Notes 2 license and they are still around)
- Gedys Intraware
- GBS CRM
- IT Stream
- Basic UK
- Tracker Suite
- Salesplace (Part of GBS)
- 360 Systems
- Ardexus
Posted by Stephan H Wissel on 05 May 2013 | Comments (0) | categories: Singapore